Saturday, 19 January 2008

How did our idea of beauty become so distorted?

Beauty_distortedAccording to skin care product manufacturer, Dove, 67% of all women aged 15 to 64 withdraw from life-engaging activities due to feeling badly about their looks (among them things like giving an opinion, going to school, going to the doctor).


Dove's Campaign for Real Beauty asks the question: 'How did our idea of beauty become so distorted?' and then goes on to answer it with this short film which shows what's really involved in producing the images of perfection we see around us on a daily basis.

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